All work
Brand Identity · 2020

Cali Cafe

A Greek word for “most beautiful”, drawn as a face.

Cali mark
Location
Budaiya, Bahrain
Delivered
Brand Identity
Year
2020
Cali Cafe logo on paper
The idea

From marble to mark.

Cali translates from Greek as “most beautiful”. We took that meaning back to its source: a classical Greek sculpture, redrawn in fine geometric lines to become the face of the brand.

A Greek sculpture becoming the Cali mark
The system

Built on a grid.

Cali stacked logo constructionCali horizontal logo construction
Cali wordmark
Royal Navy
#121732
Light Oak
#CE9356
Cali mark on navy, white and oak
In use

From the counter to the cup.

Cali cup and paper bagCali logo on a reception deskCali menu board
Cali logo in the restaurant
Interior visual: bmd Interior Design Consulting

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