All work
Brand Identity · 2020
Cali Cafe
A Greek word for “most beautiful”, drawn as a face.

- Location
- Budaiya, Bahrain
- Delivered
- Brand Identity
- Year
- 2020

The idea
From marble to mark.
Cali translates from Greek as “most beautiful”. We took that meaning back to its source: a classical Greek sculpture, redrawn in fine geometric lines to become the face of the brand.

The system
Built on a grid.



Royal Navy
#121732
Light Oak
#CE9356

In use
From the counter to the cup.




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